HASBRO STUDIOS WEB SITE PRIVACY POLICY

(Last Updated: 07/24/14)

WELCOME!

This Privacy Policy ("Policy") explains how Hasbro Studios LLC collects, uses and discloses your personal information. This Policy applies to information we collect when you use our business partner portal (“Portal”), websites and other online products and services where this Policy is posted (collectively, the "Services").  The Services are provided to our business partners and are not intended for a general audience or individuals under the age of 13.

Hasbro may change the provisions of this Policy at any time and will indicate when changes have been made by revising the date at the top of this Policy. Your use of the Services, or any portion thereof, following the posting of such changes shall constitute your consent to such changes. We encourage you to review the Policy whenever you access the Services to make sure that you understand our information collection, use and disclosure practices. If we make material changes to this policy, we will provide you with additional notice of such changes and request your affirmative consent before using or sharing previously collected information in a materially different way.

What information does Hasbro collect?

Information That You Provide

Hasbro may collect information that you provide when you use the Services, such as when you: (1) create a business account for use of the Portal; (2) send questions or comments via e-mail to the website’s administrator; or (3) otherwise communicate with us through the Services. The types of personal information that you provide may include your name, e-mail address, company that you represent, telephone number, postal address, and other contact or identifying information that you choose to provide.  

Information We Collect Automatically From You

When you access or use our Services, we may also automatically collect information about you. For example, when you visit our websites, we collect information about your computer's operating system, Internet Protocol ("IP") address, access times, browser type and language and the URL of the website you visited before navigating to our Services.

We do not ask you for, access, or track any location based information, other than the country information, from your mobile device at any time while downloading or using our services.

To collect this information, we use the technologies identified below:

Cookies: Cookies are small data files stored on your computer or mobile device by a website. Among other things, cookies help us improve our Services and your experience, see which areas and features of our Services are popular and count visits. In addition, when you view a video on our Services, we may set a "flash cookie" (sometimes called a "flash object") on your computer or device. For more information about cookies, and how to disable them, please see "What are my information choices" below. You are not required to accept any cookies to use the Services.

Additionally, third-party widgets we may use in our Services, such as the YouTube player, may install cookies depending on their configuration; however, Hasbro does not collect any information from cookies set by any of these third-party widgets .  We encourage you to review the terms of use or privacy policies of the third parties whose widgets may be used in the Services.

Log Files: Log files record website activity on our Services and enable us to gather statistics about our users' browsing habits. These entries help Hasbro determine (among other things) how many and how often users have accessed or used our Services, which pages of our Services they've visited, and other similar data.

We may associate the information we collect from these technologies with other personal information that you provide for the purposes described in this Policy.

Information We Collect from Third Parties

We do not use any third-party cookies at this time, although we do use third-party analytics, as discussed in the “Website Analytics” section below.

Website Analytics

We use analytics services and software provided by third parties to help us understand how users access and use the Services. These tools and services place cookies, web beacons and other devices or technologies on our Services to enable them to track traffic data. The data collected typically includes information such as your IP address, your Internet Service Provider, your web browser, the time spent on webpages, the links clicked and the advertisements viewed on those pages. We use this information to improve our Services and your experience, to see which areas and features of our Services are popular and to count visits.  Hasbro currently uses Google Analytics.  For more information about Google Analytics, visit Google's page HERE.

Third Party Advertising

We allow third parties to serve ads on our Services and we engage third parties to place ads for our products and services on other websites. These third parties place cookies, web beacons and other devices or technologies within the ads. When you click or scroll over any of these ads, these third parties collect information about your use of the Services and other third party websites. The data collected typically includes information such as your IP address, your web browser, web pages viewed, time spent on pages, links clicked and whether you purchased an advertised product. These third parties use this information to deliver advertising and/or content targeted to your interests. For more information about targeted advertising in connection with these third parties, and how to opt out of having your information used in this way, please visit: www.aboutads.info/choices or www.networkadvertising.org/managing/opt_out.asp

How does Hasbro use my information?

Use of Information

We use personal information collected through our Services for purposes described in this Policy or otherwise disclosed to you on or in connection with our Services. For example, we may use your information to:

  • Operate and improve our Services;
  • Provide and deliver the products and services you request, process transactions, and to send you related information, including confirmations and invoices;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Monitor and evaluate trends, usage and activities in connection with our Services;
  • Personalize and improve the Services and provide ads, content, communications or features that match user profiles or interests; and
  • Link or combine with other information we get from third parties to help understand your needs and provide you with better service.

With whom does Hasbro share my personal information?

Sharing of Information

We do not share your personal information with third parties other than as described in this Policy or in connection with the Services, including:

  • With your consent, including if we notify you through our Services that the information you provide will be shared in a particular manner and you provide such information;
  • With third party vendors, consultants and other service providers who are working on our behalf and need access to your information to carry out their work for us. These entities have agreed to maintain the confidentiality, security, and integrity of the personal information they obtain from us, and, unless we notify you otherwise and provide you with an opportunity to opt-out, will not use your personal information for any purpose other than as described in this Policy.
  • When we believe it is necessary or appropriate to (i) comply with applicable law or legal process or to respond to lawful requests or legal authorities; (ii) protect the rights and property of Hasbro and our employees, agents, users and other third parties, including to enforce our agreements, policies and Terms and Conditions of Use and protect against fraudulent, abusive, inappropriate, or unlawful use of our Services; and (iii) protect the safety of Hasbro, our users or any third party; and
  • In connection with, or during negotiations of, any merger, sale of company assets, bankruptcy or reorganization, financing or acquisition of all or a portion of our business to another company.

We may also share aggregated information or information that we have collected from you while on our website where we have taken reasonable measures to de-identify.

Social Sharing Features

The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button or widgets), which let you share actions you take on our Services with other media, and vice versa. The use of such features may enable the sharing of information with your friends or the public, depending on the settings you establish with the third party that provides these features. These features may also collect your IP address, which page you are visiting on our Services and may set a cookie to enable the features to function properly. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

Linking to Third Party Sites

To provide relevant information not found on our Services, to facilitate online shopping, and to allow you to interact with other websites and/or applications in which you may have accounts (such as Facebook and other social media sites), Hasbro may provide links or embed third-party applications that allow login from our Services to third party websites. Your use of these third party websites and/or applications is subject to the third parties' privacy policies, and we encourage you to read the third parties' privacy policies before submitting personal or other information or using the websites and/or applications.

What are my information choices?

Regarding Personal Information

If you have registered with our Services, you may at any time review and/or update the contact information we have for you or inform us that you want us to remove your information from our database by contacting us at mailto:hasbrostudiosadmin@hasbro.com. If you choose to send us an e-mail, please be sure to include the e-mail address you used to register so that we can verify your request. We will respond to all access requests within 30 days.

Regarding Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Removing or rejecting browser cookies does not necessarily affect third party flash cookies used in connection with our Services, if any. For more information about how to delete or disable flash cookies please visit www.adobe.com/products/flashplayer/security. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Do Not Track

The Portal does not track visitors.

Regarding Promotional Communications

You may opt out of receiving promotional emails, text messages or mail from Hasbro by declining to receive such communications at the time of registration or at the time you otherwise provide the information to us. You may also opt-out of receiving promotional emails or text messages by following the instructions in those emails or text messages or by sending an e-mail to hasbroregistration@hasbro.com.

If you opt out, we may still send you transactional or relationship messages, such as emails about your account or our ongoing business relations.

Safeguarding your personal information

Hasbro has established policies to protect your personal information in an effort to prevent loss, misuse and unauthorized access, disclosure, alteration and destruction.

Hasbro retains your information for business purposes, for as long as your account is active and/or as long as is reasonably necessary to provide you with our services. We will also retain your information as reasonably necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We may also retain cached or archived copies of your information for a reasonable period of time.

Contact Us

If you have questions or concerns regarding this Policy, you should first contact Hasbro Studios, using the following contact information:

Hasbro Studios LLC

Attention: Website Administrator

2950 N. Hollywood Way

Suite 100

Burbank, CA 91505

hasbrostudiosadmin@hasbro.com

For additional information about our Services, please see our Terms and Conditions of Use